How much does it cost to build a profitable online store in 2022?

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young asian woman working on her online store at home talking on the phone and taking notes

With the rising technology, most businesses are now being shifted, from physical to online. An online store is one of the most popular businesses in today’s world. An online store is now considered an old term, and nowadays, online stores are referred to as eCommerce websites. Most entrepreneurs mant to know what the budget is for building an online store.

Ecommerce web design and development costs are based on various factors. Today we’re going to answer what is the investment for building an e-commerce website in 2023! So…

How much does it cost to build an online store?

Below are several factors that make up the overall cost of an online store design and development.

Ecommerce Website Design

One of the most important factors to consider while building an online store is the web design. Web design is the essential feature of any site. A good and attractive web design is necessary for your online store if you want to increase the traffic and user experience which will lead to increase in conversions and revenue. The web design consists of specific things like  content management system (CMS), Iformational Architectrure, themes, logo & styles, graphic elements and much more.

A good web design means that your online store has a great UI/UX interface. You want to make sure that your website not only looks great, but is also easy and intuitive to use, so users can acomplish the desired action efortless and with minimal effort. The better the user experience is, the higher is your conversion rate. Conversion rate is the success rate of your site.

You would want to have your eCommerce website design according to your vision but don’t forget that it is designed and built for the end user (your customers). The eCommerce web design costs are divided into several parts.


If you want to go with the already available templates in your eCommerce web design, it will cost you around $100- $250. Usually, there are many platforms where templates are free. You can download them and implement them into your eCommerce web design. Ecommerce web design costs vary with the template chosen.

However, it is not recommended that you should use the already available templates in your eCommerce web design. You would want to have your template, as this will make your eCommerce web design more unique and astonishing. You should choose the template through which you can express yourself.


Another important thing in your eCommerce web design is an attractive theme. Like templates, there are hundreds of free themes. Free themes are not attractive, and you should choose the theme according to your concept. Customized themes are generally more attractive and will make your online store stand out against the competition.

Free themes are free of cost, but if you want to customize your theme as you desire, it will cost you around $1000- $2000. This cost can also go all the way up to $3000. The theme cost depends upon the degree of customization. Ecommerce web design costs vary with the theme chosen.

One of the essential parts of your online store is your logo. You should have a unique logo that doesn’t resemble any other online store logos in the market. Customized logos can also cost you an extra $1000 – $2000.

Size of the online store

The cost of eCommerce web design also depends on how big an online store you are planning to open. Usually, if the online store is relatively small, you might have to spend at least $5000 on its design.

  • If you’re considering opening medium-sized online stores, you may have to spend at least above $5000- $10,000.
  • If you’re considering opening an online store on an enterprise level, it can cost you around $30, 000 – $35,000. Ecommerce web design costs are directly proportional to the degree of customization.

The budget for building an online store also depends upon the programming. Several factors come under programming.


The budget of building an online store also depends upon the site’s functionality. Functionality is defined as how much minimum effort does your clients put in while using your site. The higher the functionality of your site is, the more appealing your eCommerce web design will be.

Usually, the functionality department will cost you around $2000-$25000. It is a tentative cost and can be increased or decreased depending upon the custom code and custom extensions.


Responsiveness is another important factor that you should have in your eCommerce web design. Users would want to order from the online store to access any of their devices.

  1. Nowadays, responsiveness isn’t a luxury. It’s a necessity. Responsiveness makes accessing the site more convenient.
  2. People don’t prefer shopping from unresponsive sites. Adding good responsiveness will cost you around $5000- $25000.
  3. Programming also depends upon the size of your online store. Overall, the programming of a small eCommerce website will cost you around $5000.
  4. Medium-sized programming will cost you around $15,000.

The content of your eCommerce website

Your online store is incomplete without high-quality content. Content is necessary to describe products that are available in your online store.

  • Without content, you won’t be able to attract customers to your site. Without content, your audience will be confused.
  • The budget for building an online store also depends upon the quality of the content.

Content is further divided into three sections.

  1. Number of pages
  2. Quality of content
  3. Images of the products
  • Number of pages

The cost of 10 pages is about $1000- $1500. This cost can be increased if the pages are more and if you want to have a creative and custom page for every product.

  • Quality of content

If you want to have high-quality in your eCommerce web design, then you’d have to pay between $50 – $100 to a content writer.

  • Images of the product

You will also need to add the images of the product to help your audience out.High-quality pictures of your product will increase the traffic to your online store. Typically, adding interactive multimedia will cost you around $250.


Database integrations help any site to store the credentials and personal information of the clients. Integrations are really helpful in creating a user-friendly interface for a website. Database integrations can help your clients not enter all of their personal information every time they order something from your online store.

Generally, database integrations will cost you $500- $25,000. The larger the online store is, the more integrations it will need. Small-sized integrations will cost you $500. Medium and large-scale online stores will cost you around $20,000 – $25,000.


To increase the traffic on your online store, you will need to make sure it is optimized for search engines. This process is widely known as SEO. SEO will help your store to rank much higher on Google and the other search engines. SEO is a vast field, and  you need a real SEO expert to help you keep up with SEO’s always changing trends.

Generally, SEO experts charge $70 – $150 per hour. To help your site eCommerce website rank higher, you will have to spend $450-$5000 per month on Search Engine Optimization.

Some others

Below are some of the important things you can’t miss.

       1.  Data imports

Data imports are also essential for your online store design. If you have a medium-sized online store design, then you’d have to pay around $5000. If you have a large online store design, you’d have to pay between $5000-$10,000.

     2.  Domain name for your eCommerce website

A domain name is also necessary for your eCommerce website. A domain name is unique, and you’d probably have to spend $5- $50 per year. Domain names can also be customized. The customized domain names are between $10 – $60.

   3. Web hosting

Hosting allows your site to go live worldwide. It basically means that your website is uploaded on a server that is available over the internet and running 24/7. If your website isn’t hosted on a server connected to the internet, users won’t be able to access it, as you won’t even have a website. Website hosting typically will cost $20 – $250 a month depending on how large the website is and how much traffic it has.

If you want to have access to the faster server on the cloud, or want more space, then the web-hosting cost can also go up to $1000- $2000 a month. Various web hosting companies have different packages. Some of them charge you annually. Usually, eCommerce web hosting’s annual price is $200-500  for the basic and up to $10,000 for the advanced ones.

Hosting also depends on the size of the online store. If you have a small-sized online store, you’d have to pay around $500 (annually). If you have a medium or large online store design, then you’d have to pay around $6000 – $10,000 (annually).

Running and Maintenance:

After successfully launching your online store, you still need to maintain and build up your website. Ideally you want to hire professionals to monitor and maintain your online store at all times.

You want to hire employees and train them, and the overall cost for this would be $2000 – $4000. Moreover, updating, testing, and securing the website on a daily basis can cost about $15,000 – $ 30,000 per year.


The above-mentioned is the overall estimated cost of online store design. These are just “estimated,” and actual prices can vary according to your eCommerce web design project. Moreover, a certain degree of customization will also affect the final budget for building a profitable e-commerce website. If you’d like to get a personalized quote, contact our team and start with a free 30 minutes consultation!

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